West Coast Cure stands as one of California’s most enduring legacy cannabis brands, a label built on passion, quality, and a commitment to “fire in, fire out.” Born from the early roots of California’s cannabis culture, the brand has grown into a respected producer of flower, concentrates, pre-rolls, and vape products available in hundreds of retailers and delivery services across the state.
A California Cannabis Story Rooted in Passion
West Coast Cure was founded in California in 2010 by brothers Jerett and Logan Wasserman, driven by a deep love for cannabis and a desire to source the best genetics and experiences the state had to offer. What began as a backyard passion project quickly became a respected name in the cannabis community, guided by a clear philosophy: exceptional products start with exceptional raw material.
The brand’s early commitment to quality was recognized when it won first place at the 2012 NorCal Cannabis Cup for its Hardcore OG Cake Badder, a moment that helped cement its reputation among connoisseurs long before legalization fully took hold.
“Fire In, Fire Out” A Philosophy of Quality
At the heart of West Coast Cure’s identity is its motto, “Fire In, Fire Out.” This phrase encapsulates a simple but uncompromising truth: if you want top-tier cannabis, you have to start with the best. That means sourcing high-quality genetics from trusted growers, maintaining strict handling standards, and respecting the plant at every stage of cultivation and production.
This philosophy extends across every product category, reflecting a dedication to consistency, potency, and flavor that customers come back for again and again.
West Coast Cure Products: Variety Built on Tradition
West Coast Cure’s product range captures both legacy and modern cannabis culture. The brand offers a broad array of formats, from premium flower to concentrates and innovative vapes.
Flower & Extracts
West Coast Cure’s flower lineup includes boutique-batch indoor strains and classic genetics selected for aroma, potency, and terpene richness. Strains like Garlic Juice, Airheadz, and Apple Fritter showcase the brand’s strength in delivering expressive, flavorful cannabis.
The brand also features solventless concentrates like Dino Eggz, rosin diamonds grown rather than mechanically separated, offering a pure, terpene-rich concentrate experience that appeals to connoisseurs.
Pre-Rolls & Joints
West Coast Cure’s preroll offerings range from single joints to multi-packs, often crafted from top-shelf flower and designed to deliver a consistently potent experience without compromise.
Vapes & Technology
The brand’s vape lineup includes both traditional 510 cartridges and advanced all-in-one devices, featuring premium THC, live resin, and live rosin options. These products combine convenience with potent effects and robust flavor profiles, reflecting West Coast Cure’s broad appeal among seasoned and advanced users alike.
Reputation & Market Presence
West Coast Cure is more than just a local legacy, it’s a commercially significant brand in California’s competitive cannabis market. According to industry data, the brand has consistently generated strong sales across multiple categories, including a particularly strong showing in concentrates and vapor pens. It currently ranks among the top performers in its segments, reflecting sustained consumer demand.
Across hundreds of retailers and delivery services statewide, West Coast Cure has demonstrated that its commitment to quality can hold its own even as the market continues to evolve.
Culture & Community: Not Just Products, But Lifestyle
West Coast Cure embraces its place in California’s cannabis culture, supporting events, collaborations, and activations that bring people together around the plant. The brand has grown alongside the state’s cannabis evolution, maintaining its authenticity while adapting to the modern legal market.
Whether it’s a classic strain celebrated by long-time enthusiasts or a new concentrate form that pushes boundaries, West Coast Cure has positioned itself as a brand with both history and forward momentum.
LRG x West Coast Cure Collaboration
West Coast Cure recently dropped a limited collaboration with LRG, blending cannabis, culture, and streetwear into a collectible release. The collaboration centers around a 3.5g flower SKU packaged inside a custom box, complete with a mini hoodie designed to wrap the mylar bag, matching the design of the full-size LRG sweatshirt.
Customers can now purchase the 3.5g flower with the mini hoodie packaging online for $45 + tax. The full-size wearable LRG hoodie, priced at $155 + tax, is available in-store only and offered in sizes S–2XL, while supplies last. Quantities for both items are extremely limited, making this a true one-time collaboration drop.
What to Try from West Coast Cure at Tropicanna
West Coast Cure’s lineup at Tropicanna reflects the brand’s strength across multiple categories, offering options for both seasoned consumers and those exploring premium products.
Flower
West Coast Cure’s indoor flower selections are known for bold terpene expression and strong potency. These strains appeal to customers looking for classic California genetics with a modern finish, aromatic, flavorful, and consistently well-cured.
Concentrates
Concentrate lovers will find a range of West Coast Cure options, including live resin and solventless styles. These products highlight the brand’s “fire in, fire out” philosophy, delivering full-bodied flavor and effects rooted in quality starting material.
Infused & Standard Pre-Rolls
West Coast Cure’s pre-roll offerings provide an easy way to experience the brand without sacrificing quality. Rolled with premium flower and crafted for consistency, these are popular with customers looking for convenience with elevated potency.
Vape Products
The brand’s vape selection includes cartridges and all-in-one devices designed for smooth performance and reliable effects. These formats are ideal for customers who want portability while still prioritizing flavor and strength.
This variety makes West Coast Cure a versatile brand on the Tropicanna menu whether customers are shopping for flower, concentrates, or ready-to-use options.
Where West Coast Cure Fits in Today
West Coast Cure is a brand that bridges legacy and modern cannabis culture, born from early passion and sustained by quality standards that meet today’s consumer expectations. Whether you’re exploring potent concentrates, flavorful flower, or dependable vape options, West Coast Cure delivers a California cannabis experience rooted in both heritage and innovation.
Browse our West Coast Cure lineup here: Shop Now
