2025 was a year of momentum for Tropicanna.

From stronger deals and expanded product selection to creative collaborations and community moments, this year marked another step forward in how we show up for our customers. It wasn’t just about adding more, it was about doing things better, more intentionally, and with our community in mind.

Here’s a look back at what made 2025 such a standout year at Tropicanna.

Better Deals, More Consistency

One of the biggest shifts this year was how we approached promotions and value. In 2025, Tropicanna rolled out more structured deal calendars, clearer savings, and recurring promotions that customers could actually plan around.

From seasonal sales to category-focused discounts and loyalty incentives, the goal was simple: make great cannabis more accessible without sacrificing quality. The response made it clear, customers noticed.

New Brands, New Products, and New Strains

This year also brought exciting growth to our shelves. We introduced a number of new brands and products that expanded both variety and quality across categories.

Among the standout additions in 2025 were Bosky, Spinello, and 1904.

Each brought something distinct to Tropicanna:

• Bosky with its craft-forward approach and refined flower offerings
• Spinello expanding options with consistent, well-executed products
• 1904 raising the bar in solventless concentrates with thoughtful production and terpene-driven profiles

These additions reflected a larger theme in 2025: focusing on brands that prioritize intention, consistency, and experience.

Community Moments & In-Store Events

Some of the best memories of the year happened right here in-store.

From our 4/20 celebration to Tropicanna’s 5-Year Anniversary, 2025 reminded us how important community moments are. These events weren’t just about deals, they were about bringing people together, celebrating milestones, and creating experiences customers actually remember.

Seeing familiar faces return and new ones walk through the doors was a highlight all year long.

Creative Window Collaborations & Visual Identity

Our windows continued to be a canvas in 2025 for our partnered brands.

This year featured standout window collaborations with sponsors, artists, and brand partners that turned the storefront into something more than signage. Each installation was designed to reflect the energy of the season, the culture of cannabis, and Tropicanna’s evolving identity. From race-car-inspired visuals to postcard-style designs, each window brought its own energy while staying unmistakably Tropicanna.

These visual collaborations became conversation starters, and an important way we connected with the neighborhood beyond the shop itself.

Merchandise & Lifestyle Products

2025 also marked continued growth beyond cannabis alone.

From socks and towels to tote bags and lifestyle items, Tropicanna merch evolved into a way for customers to take a piece of the brand with them. These products weren’t just extras; they were expressions of the Tropicanna lifestyle and community.

And yes, more ideas are already in the works.

Looking Ahead

As we close out 2025, we’re grateful.

Grateful for the customers who supported us, the brands that partnered with us, and the community that continues to grow around Tropicanna. This year was about refinement, creativity, and building momentum, and that momentum carries directly into what’s next.

2026 is already shaping up to be another exciting chapter.

Thank you for being part of the journey!