Brand Spotlight: CAM
At Tropicanna, we’re always proud to spotlight brands that are built on passion, integrity, and a commitment to quality. This time, we’re excited to introduce our community to CAM, and the woman behind it, Anna Willey. Anna recently visited our shop and took time to answer a few questions about her journey, her values, and what makes CAM flower so special.
Meet Anna Willey
Anna Willey isn’t just the owner of CAM, she’s the heart of it. With a background rooted in caregiving and deep compassion for others, Anna’s journey into cannabis wasn’t about trends or profits. It was about healing. She began growing cannabis in 2009 as a caregiver for medical patients and soon realized that clean, high-quality flower could make a real difference in people’s lives. That belief still drives CAM today.
The Origin of CAM
CAM stands for “California Artisanal Medicine.” But the name is more than just a label, it reflects the brand’s deep roots in craft cultivation and medical cannabis. Anna chose the name because it honored the plant’s healing nature while emphasizing the care, detail, and love that go into every batch of CAM flower.
What Makes CAM Unique
According to Anna, it’s all about love and quality. CAM is known for flower that’s consistent, clean, and carefully grown — and it shows. From seed to sale, everything is done in-house to ensure control and consistency. The brand doesn’t chase trends. Instead, CAM focuses on growing exceptional flower that speaks for itself.
CAM’s Cultivation Style
CAM uses coco to grow their flower, a method that allows for precise control over nutrients and hydration throughout the cultivation process. They pair this medium with House & Garden nutrients to support healthy growth, rich terpene development, and high-quality yields.
The CAM Team
Anna credits her team as a major part of CAM’s success. “We’re a family,” she says. Many team members have been with the company since day one, and that loyalty and passion show in the final product. CAM’s cultivation is a hands-on process, and it’s that attention to detail that makes every jar something special.
The CAM Experience
Anna wants customers to feel cared for when they smoke CAM flower, and to trust the brand for its consistency and clean experience. Whether you’re a seasoned smoker or trying cannabis for the first time, CAM is meant to be a reliable source of enjoyment and wellness.
Final Thoughts
When asked what makes her proudest about CAM, Anna pointed to the people, the tight-knit family that keeps the brand grounded and growing. She says, “Thank you, we would not be here without our CAMsters.” At Tropicanna, we’re proud to carry CAM products and help connect our customers with brands that operate with heart, from cultivation to community.
👉 Shop CAM products on our menu here
