The Pursuit of Better Cannabis

If you’ve spent any time exploring premium cannabis products, you’ve probably come across the name 710 Labs.

For some consumers, 710 Labs is simply another cannabis brand on the shelf. For others, it’s one of the most respected names in modern cannabis, known for helping push solventless extraction, fresh frozen cannabis, and terpene preservation into the mainstream.

In many ways, 710 Labs has become synonymous with premium concentrates, earning a loyal following among hash enthusiasts while continuing to expand into flower, pods, and other cannabis products.

So what makes 710 Labs different, and why has the brand developed such a dedicated following?

Let’s take a closer look.

What Is 710 Labs?

710 Labs was founded with a simple mission:

Produce the highest-quality cannabis products possible without cutting corners.

Originally established in Colorado before expanding into California and other markets, the company quickly became known for its focus on solventless cannabis extraction and meticulous production standards.

While many cannabis brands try to appeal to everyone, 710 Labs built its reputation by obsessing over details that cannabis enthusiasts care deeply about:

• Terpene preservation
• Fresh frozen material
• Small-batch production
• Genetic selection
• Solventless extraction

Today, the brand is widely recognized for producing some of the most sought-after concentrates in the industry while also offering premium flower, pods, and other products.

Where Does the Name “710” Come From?

The name 710 comes from cannabis concentrate culture.

When flipped upside down, the number 710 spells:

OIL

Over time, 710 became a symbol associated with cannabis concentrates and extraction, much like 420 became associated with cannabis culture as a whole.

Over time, July 10th (7/10) became recognized throughout cannabis culture as a day dedicated to concentrates, hash, rosin, and cannabis oil products.

Given the company’s roots in concentrate culture, the name couldn’t be more fitting.

Why Hash Heads Respect 710 Labs

If you ask a dedicated concentrate consumer why they enjoy 710 Labs, you’ll usually hear the same themes repeated.

The brand has built its reputation around preserving as much of the cannabis plant’s natural profile as possible.

That means focusing on:

• Terpenes
• Cannabinoids
• Aroma
• Flavor
• Overall plant expression

Rather than treating extraction as simply a way to create potency, 710 Labs approaches concentrates as a way to capture the essence of the plant itself.

For many enthusiasts, that’s what separates premium hash from average concentrates.

What Makes Fresh Frozen Different?

One of the biggest reasons 710 Labs products stand out is their use of fresh frozen cannabis.

Most cannabis flower is harvested, dried, and cured before being consumed or processed.

Fresh frozen cannabis follows a different path.

Immediately after harvest, the plant is frozen rather than dried.

This helps preserve:

• Delicate terpenes
• Volatile aromatic compounds
• Cannabinoid content
• The plant’s original flavor profile

Many consumers describe fresh frozen concentrates as having a more vibrant aroma and flavor compared to products made from traditionally cured material.

This process plays a major role in the quality standards that 710 Labs is known for.

Understanding Solventless Extraction

Another defining characteristic of 710 Labs is its focus on solventless products.

Solventless extraction relies on techniques such as:

• Ice water separation
• Mechanical filtration
• Heat and pressure

Instead of using solvents to extract cannabinoids and terpenes, the process uses physical methods to isolate the desirable components of the plant.

The result is a product many consumers view as one of the purest expressions of cannabis available.

Because the process is labor-intensive and yields are often lower, solventless products typically command a higher price point than many traditional concentrates.

What Does “Persy” Mean?

One of the terms often associated with 710 Labs is Persy.

For newcomers, the term can be confusing.

Within the 710 Labs lineup, Persy products represent some of the highest-tier selections available.

Whether it’s:

• Persy Rosin
• Persy Pods
• Persy Flower

the designation generally reflects exceptional material selected according to the brand’s quality standards.

For enthusiasts, Persy products are often viewed as some of the most sought-after offerings within the entire 710 Labs lineup.

The Genetics Behind the Hype

While 710 Labs is often associated with concentrates, the brand has also earned a strong reputation for genetics.

Many consumers actively seek out 710 Labs releases because of the cultivars they work with.

Popular names often include:

• Papaya
• Garlic Cocktail
• Zkittlez
• Sundae Driver
• Randy Watzon
• Cake Crasher

For cannabis enthusiasts, finding unique genetics can be just as exciting as finding exceptional extraction.

That’s one reason the brand has developed such a loyal following among both flower and concentrate consumers.

Why Is 710 Labs More Expensive?

It’s one of the most common questions people ask.

The answer comes down to the amount of work involved.

Premium cannabis production often requires:

• Higher-quality starting material
• More labor
• Smaller yields
• Additional quality control
• More selective harvesting and processing

When you combine fresh frozen inputs, solventless extraction methods, and small-batch production, costs naturally increase.

Whether the premium is worth it ultimately depends on the individual consumer.

However, the higher price tag isn’t arbitrary. It’s a reflection of the processes and standards that have helped build the brand’s reputation.

Beyond Concentrates: A Full Cannabis Lineup

While concentrates remain the foundation of the brand, 710 Labs now offers products across multiple categories.

Depending on availability, consumers may find:

• Premium Flower
• Persy Flower
• Live Rosin
• Persy Rosin
• Pods
• Vape Products
• Hash Products
• Specialty Limited Releases

This expansion has allowed more consumers to experience the brand regardless of their preferred consumption method.

Why 710 Labs Continues to Influence Modern Cannabis

Very few cannabis brands have had the kind of influence that 710 Labs has achieved.

The company helped bring greater attention to:

• Solventless extraction
• Fresh frozen cannabis
• Terpene preservation
• Genetic selection
• Premium concentrate culture

In the process, they helped raise expectations for what many consumers now look for in cannabis products.

Their impact can be seen throughout the industry, from the growing popularity of live rosin to the increased demand for terpene-rich products.

Why Cannabis Enthusiasts Continue Coming Back

In an industry where new brands appear every year, very few earn the level of respect that 710 Labs has built.

Their commitment to fresh frozen material, solventless extraction, and premium genetics has helped establish the brand as a benchmark for quality among cannabis enthusiasts.

Whether you’re exploring concentrates for the first time or you’re already a dedicated hash head, 710 Labs remains one of the most influential and respected names in modern cannabis, and one that continues to shape where the industry is headed next.

Stop by Tropicanna in Santa Ana or browse our online menu to see the full lineup of 710 Labs products.